Nash’s story:

In 1916, Charles William Nash, President of General Motors, bought the Thomas B Jeffery Company and created the Nash brand.

The factory, located in Kenosha, released its first cars in 1917.

Nash quickly enjoyed significant success, producing not only cars but also 4×4 trucks, the “Nash Quad”, thousands of which served the Allies in World War I.

Charlie Nash is convinced that, to be successful, a car company must offer a range of cars ranging from the economy car to the top of the range.

Nash enjoyed great success in the 1920s.

The early 1930s is considered the heyday of the “classic” style car.

In 1932, Nash made a profit of one million dollars, and reached the same amount as General Motors, the only producer not to be in the red that year.

In the mid-1930s, the American automobile industry began to recover. Nash is one of the few surviving brands.

The post-war period is a period of great prosperity for industry, distorted by the shortage caused by the war. But the end of independent brands is already foreseeable.

Charlie Nash died in 1947, bequeathing the role of President to Georges Masson. Thanks to him, the Nash company operated until 1957, and after buying Hudson in 1954, (renamed American Motor), continued to have great success with the Rambler brand and later with Jeep, until it was taken over by Chrysler in 1986. The brand is now owned by Fiat, which bought Chrysler a few years ago.